Why Having a Social Media Presence is Important

Humanizing Your Brand

Humanizing your brand or showing your brand’s culture is deeply improved with social media. The ability to show that there are real humans behind your brand makes people more likely to want to connect with you. Actually showing the people who work for your brand is a simple way to break down walls and create a sense of community. We love showing our office culture through our playful TikToks! 

Connecting With Your Audience

Not only can you connect with your audience through liking and commenting, but features like direct messaging allow your audience to ask questions and leave more personal comments that can spark a conversation. Commenting back, liking your audience’s comments, and even commenting on their posts helps build connections with your audience. You might be a business, but, as we said about breaking down walls, social media allows you to take that additional step forward in an appropriate and organic way.

Brand Awareness and Engagement

Gaining brand awareness and building engagement are two essential aspects when branding. Social media is highly beneficial when trying to get people to know your brand, and it’s an easy way to create a profile to represent you. Because of some social media algorithms, when people engage with your posts on social media, more people are exposed to that post, which creates even more awareness for your brand. Don’t underestimate the power of engagement!

Building Relationships With Clients

Because there are so many convenient tools on social media like commenting and direct messaging, as mentioned before, it is very easy to build relationships with potential clients. You can actually have those first conversations and connections with potential clients on social media. From those first impressions, it is seamless to move off social media to get the ball rolling on working together. We love seeing our own clients on social media, especially the media we create for them!