If you’re an avid Instagram user, you might have noticed a recent change: Starting December 13th, 2024, you’ll no longer be able to follow hashtags directly. While this might seem like a small change to some, it could have a big impact on how many utilize the platform.

Instagram’s recent decision has particularly significant implications for businesses. This change, coupled with Instagram’s increasing focus on AI-driven content discovery, demands a rapid and ongoing adaptation of brand strategies to keep up with the ever-changing landscape.

The AI Factor

Instagram’s algorithmic feed increasingly relies on AI to curate content for users. This means that factors like engagement, relevance, and user behavior play a crucial role in determining the visibility of your posts. While hashtags are still valuable for categorization and discovery, their impact may diminish as AI takes center stage.

A Double-Edged Sword?

While Instagram aims to streamline the user experience and focus on personalized content recommendations, many users are concerned about the potential negative impacts of this change.

The Public’s Perspective

Reddit User Over-Accountant8506: “Well that sucks. I follow several hashtags on subjects I care about. I see some great posts that way.”

Blogger Stephanie Stimac: “The update that killed creativity and drives homogeneity.”

These reactions highlight the concerns of many users who rely on hashtags to discover new content, connect with like-minded individuals, and stay updated on specific topics.

5 Ways Businesses Can Adapt

1. Prioritize High-Quality Content:

  • Create visually appealing and engaging content that resonates with your target audience.
  • Use storytelling techniques to connect with your audience on an emotional level.
  • Optimize your content for mobile viewing.

2. Leverage Branded Hashtags:

  • Create unique branded hashtags to encourage user-generated content and build a strong community around your brand.
  • Promote your branded hashtag in your posts, stories, and bio to increase visibility.

3. Utilize Relevant Industry Hashtags:

  • Stay up-to-date on industry trends and events.
  • Use relevant industry hashtags to reach a wider audience and participate in industry conversations.
  • Consider using location-based hashtags to target specific geographic markets.

4. Engage Actively with Your Audience:

  • Respond to comments and messages promptly.
  • Collaborate with influencers to reach a larger audience.
  • Run contests and giveaways to encourage user engagement.

5. Explore Instagram’s Paid Advertising Options:

  • Utilize Instagram Ads to target specific demographics and interests.
  • Consider using Instagram Reels Ads to reach a wider audience.

 

The digital world is a whirlwind, and social media is the eye of the storm. Changes like Instagram’s recent hashtag overhaul show us that we can’t afford to get complacent. Brands need to be quick on their feet, always adapting to the latest trends and platform updates.