The initiate-it team spent the year not only speaking at the Digital Summit Series but also attending the presentations given by other marketing experts. From the thorough notes we took, we found the most valuable takeaways to be the many online marketer resources our team could start utilizing immediately. Fortunately, we are also sharing these for you to use as well!


Writing Tools

In a recent study, 54% of adults in the US reported reading below a 6th-grade literacy level. With this in mind, it’s important your advertising copy is easily consumable – these tools can help you improve your communications and connect better with your audience. 

General rule of thumb? Be sure your copy always reads below an 8th-grade reading level.

Hemingway Editor

Hemingway helps you optimize your writing for readability with an algorithm that judges the grade level of your text. Additionally, this editor offers suggestions and insights as to better optimize and refine your copy.


We are also big fans of Grammarly. Using AI, this online resource reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. Every piece of copy we produce is processed through Grammarly (including this)!


Social Listening


It may not be your first time hearing of Reddit, but this platform proves to be an incredible listening tool! What are the hottest topics among those in your online audience? Chances are you can find them first on Reddit. Simply filter by “top” then “all time” and explore.


On the other end, AnswerThePublic was specifically designed to help marketers create better, more relevant content. Maybe you are looking for blog topics to drive traffic and engagement to your website or even enrich your creativity and approach; this online resource can help you discover the demand of your consumers in real-time!


Website Optimization


A fast website speed can be key to your overall website performance. It is the first impression for visitors and can greatly affect conversion rates. Maybe most importantly, your website speed actually contributes to your search engine rankings. Do you know how your website measures up? GTmetrix is free and easy to use!


Optimizing your website can be overwhelming for even the most seasoned marketers. A quick way to ensure optimum performance and bandwidth is by guaranteeing all images on your site are resized and compressed to the exact size they are viewed on the webpage. No special softwares or photoshop skills are necessary here – simply process your images through ImageOptim online.


Influencer Outreach & Content Marketing

An influencer approach doesn’t have to be complex or align with what you initially believe an influencer campaign has to look like. 

A great way to develop your backlinks for your website is by partnering with the right influencers in your industry to create content. Simply request a guest blog or do an interview, shareable content that may easily be shared on other websites relevant to your business. And voilà, you’ve upped your backlink game!


If you’re looking to elevate your link-building strategy, Pitchbox can help. This platform offers great tools for locating and contacting bloggers, publishers, and influencers “in record time.” Don’t just stop there – this platform is complete with a project management setup, analytics, and even integration options.


Finding the right influencers for your brand can take a lot of time and effort, especially if you plan to move forward manually. NinjaOutreach provides a massive influencer database to get you started! The platform is narrowed down to Instagram and Youtube, but if this meets your needs, you can get browsing today!