If you’ve been on the internet at all in the past 10 years, you may have noticed the clear increase in video usage across platforms and mediums. Social media platforms, including Facebook, Instagram, and even Twitter, have widely transitioned to video platforms with algorithms that tend to favor video posts. Twitter reports that tweets with video attracted 10x more engagements. Using a video marketing strategy can make your brand stand out and better engage your audience.
People who scroll through the internet searching for content-rich information on specific topics can benefit from a good video. With well-made video content, your viewers will easily digest your message. So, the time to start investing in video content is NOW, allowing you to reach your audience and connect with them in a relevant way. Here are a few tips to get started:
Show your personality
Your customers might already be familiar with your product, but what about the real you? Let your audience get to know your human side using your videos. You can try filming some behind-the-scenes or doing a weekly showcase. When people see the personality behind the brand, a stronger connection is formed.
The first step before applying video strategies is determining your goals. Next, do some research and decide how many videos you’d put in your strategy, the type of content you are creating, how often you will be creating it, and how much you wish to invest in the creation process. You can also consider hiring a videographer to help you with the production of high-quality videos to share with your audience.
Post videos on your website
Post videos that will deeply engage your visitors. Keep in mind that your website is the hub of all your brand’s online operations. Posting videos will increase the conversion rate, leading to an increase in your sales. Additionally, visitors will be expecting to find product demonstrations or testimonials to learn about your company. Video content also makes sure your visitors get the most out of your site.
Live video is getting bigger and bigger. One merit of going live is interacting and engaging with your audience in real-time. It can also drive a buzz tone around important updates and announcements, but remember to record your video – this allows for views later on but also provides the opportunity to chop up and recycle some of the recorded content.
Video testimonials are an essential part of video marketing. Unbounce revealed that more than 80% of enterprise organizations boost conversation rates when testimonials are used in marketing campaigns. In our case, it is not always necessary for you to send a professional video production crew to your client’s location to get testimonials. Instead, you can record testimonials through zoom. This creates a sense of trust with viewers due to the organic familiarity of the “production.”
What’s that saying: Reduse, Reuse, Recycle?
Creating video content may seem overwhelming, but that doesn’t mean you have to deliver unique content with every deliverable. Repurposing is a great tactic to follow in marketing, and this perfectly aligns with video production. Start with a long video, chop it up into smaller pieces, and version it out for different platforms. From one piece of content, you now have a full portfolio to run on.