Is Your Business Following Digital Privacy Laws?

Digital Privacy Laws are becoming more common throughout the U.S. These regulations range in restriction levels throughout the highlighted states above. Currently, there are three states with comprehensive consumer data privacy laws in place. These include California, Colorado, and Virginia. Below are some details on the Virginia Consumer Data Protection Act.

In March of 2021, Gov. Ralph Northam signed the Virginia Consumer Data Protection Act into law. This law sets a plan for processing personal data in the state. The new law applies to any organization that conducts business in Virginia or targets Virginia residents. These companies also must control or process the personal data of at least 100,000 consumers yearly or derive at least 50% of their gross revenue from the sale of personal data while processing the personal data of at least 25,000 consumers. Under this law, consumers have the right to access, correct, or delete their data. They will also have the right to obtain a copy of their data and opt-out of personal data collection for advertising purposes.

Even though Virginia was the second state to enact comprehensive privacy litigation, other states are quickly following suit. Make sure you understand the potential data changes your business needs to undertake in order to remain compliant with your state’s litigation.