Streaming services have thrown traditional advertising for a loop, compelling marketers to ditch the old playbook and embrace a new era of advertising that caters to the binge-watching, on-demand generation. It’s all about crafting personalized and laser-focused ads that hit viewers’ screens right when they’re about to reach for that popcorn bowl.

Netflix has been the front-runner in the streaming world for quite some time. They came to the scene in 2007 and have grown drastically, now having over 232 million users. Other platforms such as HULU, MAX, Disney+, and AppleTV are just a few that followed in Netflix’s footsteps. With all of these streaming services offering a variety of options, from your favorite classic movies to brand-new original mini-series, why would anyone still want to pay for cable?

In 2022, streaming services surpassed cable viewership for the first time by .4%, which is only projected to get higher. Old advertising techniques must pivot to cater to this new form of entertainment. It’s all about nailing that perfect balance between keeping viewers hooked and sliding in ads that feel like a natural part of the streaming experience. No interruptions, just seamless and personalized content that keeps the good times rolling.

One difference between streaming platforms and regular television is that streaming services can pinpoint certain niche audiences to create the most personalized ad experience. No more paying for a timeslot and hoping it reaches the intended audience.

Not only does this approach cater to viewers’ interests, but it also presents businesses with a unique opportunity to strategically steer their content, saving businesses time and money!

Short and sweet – a popular trend in streaming service advertisements. Streaming services offer a skip button so that after the first few seconds of an Ad, they can click it and go back to watching their show. Crafting concise and attention-grabbing messages has become imperative in this environment, where the window of opportunity for engaging the audience is limited.

A feature many streaming services offer is more expensive plans that are Ad-free. Therefore, if viewers continuously stumble upon long, boring Ads while watching Stranger Things, they may opt to scrap Ads altogether.

Just like most things involving media, streaming services are constantly evolving. As the streaming era continues to thrive, the trend of tailored and engaging advertisements is reshaping the advertising landscape, providing a new frontier of opportunities for marketers to explore.

For more information regarding advertising within streaming services, give us a shout! We’d love to explore the best advertising options for your business.