As designers, we are constantly on the lookout for fresh inspiration and innovative approaches to captivate audiences. As an agency, we’re constantly on the lookout for what’s next in the world of marketing. It’s important for us to maintain a consistent awareness of what’s in, what’s out, and what could be on the horizon for design trends in 2024 so that we can help our clients stay relevant in their industries.

Read on for the design trends predicted to dominate the industry in the year ahead. The Pantone Color Institute‘s choice of peach fuzz as the color of the year should offer a clue! 

Bold Minimalism

This trend takes the simplicity and elegance of minimalistic design and strengthens it with bold or even loud elements. Think strong yet straightforward typographic styles and striking color contrasts. The result? A harmony of eye-catching elements balanced with a clean and uncluttered aesthetic. 

This trend not only proves the power of simplicity but also demonstrates the impact that a few well-chosen bolder elements can have in creating designs that truly stand out in today’s visually saturated world. Its confident and stable nature has the unique power to enhance brand credibility.

Designers are taught to design with intention. I absolutely love the juxtaposition of bold minimalism, but it requires designers to be even more deliberate and thoughtful with their design decisions. Its simplistic nature, if not well-done, can result in work that could appear unfinished. Designers, beware!  

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1950s Vibes

2023 saw plenty of global turmoil, divisive politics, and financial distress. Creative Boom, a U.K. digital magazine of all things creative, predicts that 2024 will bring about a trend they’re calling “Candy Sweet Nostalgia,” aiming to bring comfort through a bright and sunny world. The Barbie movie could be responsible for starting this trend, and the movie will certainly impact our culture throughout 2024. Designers will continue to be inspired by the vibrant colors, feminine aesthetics, and whimsical details seen throughout the film.


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Modern Naturalism

As people become more mindful of the environment and climate change, designers are taking a more natural, raw approach to design themselves, according to printing company Jukebox. We can expect to begin seeing an abundance of earthy color palettes like warm neutrals and lush greens, with natural textures like wood, stone, and foliage, and even typography in naturalistic forms. 

Like the 1950s trend, this one will also evoke feelings of comfort and acceptance of the raw and real. The organically shaped elements add a sense of fluidity and harmony, of calmness and serenity, offering a much-needed respite from the fast-paced digital realm.

AI-Generated Graphics

Last but impossible to forget is AI! It should come as no surprise that AI has not only made its way into graphic design but also established itself as a useful tool in design and will continue to be through 2024. Creative Bloq, an art and design online inspiration platform, notes that AI allows designers to make their ideas possible. The trick will be for designers to learn how to work with AI instead of lazily going with what AI immediately spits out. Just as humans’ ideas piggyback off others, so will AIs’ ideas for us.