You may be reading this blog’s title and wonder, “how can a blog page be relevant to a brand’s marketing strategy?” The answer to that question is simply: by providing valuable information that intrigues your target audience. There are many ways a business can approach a marketing strategy, but one underestimated method is blogging. According to Hubspot, “companies who blog receive 97% more links to their website from other online sources.” Blogs are a great way to engage with your audience by allowing a brand, big or small, to explain surrounding aspects of their business that their audience may know very little about. It helps drive traffic to your website, convert traffic into leads, and ultimately drive long-term results. Incorporating a blog into a business is a fantastic way to reach your audience in a way that isn’t selling them on a particular product or service – it’s selling the brand’s voice.
How to Write a Blog
From a company’s point of view, it would be logical to write blogs on topics that may be closely related to things within your company. For example, blog topics could range from your brand as a whole, the importance of your mission statement, company products/services, behind-the-scenes of your company, top marketing strategies that work for you, etc. By providing detailed information on various relevant topics to your business, you can establish a sense of high-level knowledge within your audience while simultaneously driving traffic to your website. There really is no right or wrong way to write a blog, as long as it is intriguing to your target audience and adds value to your company/brand, you’ll see results.
Fun Fact! Research shows “around 80% of consumers prefer an advertisement in the form of a series of articles instead of the traditional “buy now” agenda.”
Now, before you actually start writing your blog, here are a few things to consider to leave an impressionable mark on your readers.
1. Understand Your Audience
Having a strong idea of what type of consumers will make up most of your sales is always important to a business. For example: where they are geographically located, their field of work, their age range, etc.
Once identified, write your blogs so that they cater to your target audience.
2. Be Consistent
The best way to grow your blog page is to be consistent with posts. Not just in timing but also the content as well. There’s a reason your audience keeps coming back. Try to keep the content on brand.
Plan to post regularly (ex: Every Monday or Once a month). This will encourage them to visit your site as part of their daily/weekly/monthly routine.
3. Be Relevant
Stay true to your business and focus on blog topics that are relevant to what your business represents. For example: If your business is in the lawn care industry, writing blog posts on topics like tips and tricks to maintain a lawn, how often you should cut your grass, how to keep your grass alive and greener, etc. will keep your audience engaged)
Monitor trends within your field. For example: If your business is in the finance industry, talking about breaking economic news and how to approach it as a company will help boost your SEO and stay relevant.
4. Practice Promotion
Similarly to how you sell a product or a service by advertising, promoting your blog page through social media will give you the greatest chance to grow.
Blog content helps keep your social media presence alive and encourages readers to visit multiple of your platforms.
The more readers you have = The greater your business’s chance to prosper.
Creating Value Through Blogs
A main contributor to why having a blog for your business could be very beneficial is the added value it can bring to a brand. By “added value,” we are referring to the logistical benefits your consumers will receive from an informative blog. The added value is an aspect that can benefit both parties – consumer and business. If you follow the tips above, the reader will be satisfied with the information received, and the business will be pleased with the amount of traffic received from the blogs.
All in all, blogging is a great way to promote your brand, while also connecting with your audience on a more personable level. We encourage you to take the information throughout this blog and execute it in hopes of enriching your target audience with information that educates them and leaves your audience coming back for more.