Women in Advertising Panel Review
This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.
Is Your Spooky Landing Page Scaring Away Potential Leads?
In today’s marketing environment starting a campaign demands having a landing page. There is currently no better way to facilitate lead generation. Landing pages give people something they need and, in return, you get their information and the chance to create a relationship. While effective, landing pages can still be tricky because of today’s already-skeptical digital audience; people are hesitant to give out their information to just anyone. Is your landing page contributing to these fears? If you are utilizing too many graphics, dull copy and confusing calls to action, like the example above, you most likely are. To help you out, I have identified 5 best practices to adhere to when designing a landing page.
5 Creative Things to do in Richmond
In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.
5 Qualities of the Best Account Managers
What I have learned from shadowing the initiate-it account management team is that there are 5 very important qualities successful account managers need. From my experience at Initiate-it, I was able to closely relate these important qualities of the account managers with Don Draper (*character from Mad Men). For those of you who have not watched the show, Mad Men centers around when the advertising industry was first flourishing on Madison Avenue. Don Draper, the main character in this show is portrayed as the advertising guru and the ad man that everyone wants to learn from. There is no better ad man than Don Draper. So, for all you advertising fans out there here are the top 5 characteristics of a qualified and successful account manager that I’ve learned so far.
5 More Reasons Creative Mornings RVA Is A Must See
“Creative Mornings in one word is inspiration…generosity…spontaneous…electric.” For those of you who don’t know, Creative Mornings is a free monthly networking event designed to inspire and challenge your imagination. Located throughout 173 cities around the world, the Creative Mornings community offers a positive experience for those working in a creative field or living a creative life. Last month, we covered the 5 Reasons Creative Mornings is a Must See. This month here are 5 more!
7 Ways to Market March Madness
Year in and year out, people across the country go crazy for March Madness – the pseudonym for the collegiate basketball tournament that stretches across the final three weeks of March. While it would be easy to pass this off as just another sporting event that comes and goes with the seasons, with that mentality you would miss out on an excellent marketing opportunity.