CreativeMornings RVA: House Industries Session Review

In a one to two-hour talk, it is rare to find that many quotable moments. But Andy Cruz, co-founder of House Industries, has made a living out of exciting moments. He appreciates learning something about which he knows nothing. For example, they designed a new font and, rather than leave it at that, it inspired them to dive into the furniture business. He thrives on collaborations. He’s worked with Jimmy Kimmel, JJ Abrams, the New Yorker, and John Mayor… Just to name a few. Andy has every right to be cocky because of his ever-growing list of accomplishments- but he’s grounded and appreciates his journey. He finds passion in his work. And when the well starts to dry up, he makes his work shift to fit new passions. Make your Work work for you. Sweat the technique. Learn through your interests. Make friends. The Process is the Inspiration.

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Top 5 Takeaways from the #ISUM17

A few of our team members recently attended the 2017 Internet Summit in Raleigh, North Carolina, and walked away with quite a few nuggets of really useful, forward-thinking ideas to incorporate into client business. If you missed the Internet Summit, check out our top five takeaways below. Continue Reading



initiate-it RoundUp: October 2017

 

Marketing techniques and trends are always evolving. From social to SEM, changes are consistently made to make marketing tactics more effective. These changes not only help the marketer but will also help create a better customer experience. Stay in the know each month with the initiate-it RoundUp. Below are the top 5 marketing trends and changes that occurred in October 2017.

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Women in Advertising Panel Review

women in advertising

This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.

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Is Your Spooky Landing Page Scaring Away Potential Leads?

Is Your Spooky Landing Page Scaring Away Potential Leads

In today’s marketing environment starting a campaign demands having a landing page. There is currently no better way to facilitate lead generation. Landing pages give people something they need and, in return, you get their information and the chance to create a relationship. While effective, landing pages can still be tricky because of today’s already-skeptical digital audience; people are hesitant to give out their information to just anyone. Is your landing page contributing to these fears? If you are utilizing too many graphics, dull copy and confusing calls to action, like the example above, you most likely are. To help you out, I have identified 5 best practices to adhere to when designing a landing page.

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5 Creative Things to do in Richmond

5 Creative Things to do in Richmond

In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.

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