4 Social Media Podcasts You Should Be Listening to Right Now

social media podcasts listWho doesn’t love good, spirited conversation about fascinating topics? Let me go ahead and answer that for you: no one. Lucky for you, we live in a time where thousands of hours of great content is readily available at your fingertips. Continue Reading



Creative Outdoor Brand Advertisements

When it comes to an outdoor brand, like Patagonia or L.L. Bean, there are a lot of creative options for advertising their products. Starting out with traditional outdoor advertising, outdoor brands can put a creative spin on billboards to stand out on the road. Continue Reading



How to Create a Successful Marketing Internship Program

It’s no secret that good relationships have a stable foundation of equity and trust. These relationships can span from the confines of a boardroom to the comforts of your own home. The partnership your company forms with its interns should be no different. initiate-it has operated an internship program since our inception in 2011, but we watched it spread its wings wide in 2016, after placing some formality behind our process.

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Most Creative Fashion Ads of 2018

Fashion advertising is an interesting section of the market, because how do you properly advertise not just a product, but advertise a brands aesthetic? And more specifically, their aesthetic for that particular season? It can often be difficult for fashion brands to change their advertising from season to season just enough so that it keeps the target market engaged but doesn’t deviate too far from their brand identity.

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Social Media Marketing for Musicians

social media marketing

In our modern, tech-savvy society, the most essential and effective way an established musician can connect with their fans or an emerging musician can hope to gain more traction for a future career is through social media. Here are some clever ways you, the up-and-coming musician, can best utilize social media to promote your music as well as some examples of how it’s been done in the past. Continue Reading