Proper Product Placement in Movies and Television

Can you spot the 19 hidden logos placed in the image above? To continue our series on product placement, today we will be featuring our favorite advertisements in movies and television. These include shows that have made a seamless transition between the plot and the ad. The following are our favorite cases of proper product placement.

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Obvious Product Placement in Movies and Television

Obvious Product Placement in Movies and Television

Can you spot the 17 products placed in the image above? Today, product placement can be seen in many television shows and movies. There should be a seamless transition between the ad and program.  Viewers will notice the advertisement on a subconscious level, such as a character drinking a Diet Coke or eating Taco Bell. However, for many shows, this is not the case. When executed poorly, viewers immediately notice the product. It appears as a commercial rather than a subtle advertisement. The following are our favorite obvious cases of product placement.

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Designed for Sports

Designed for Sports 8Under 500,000 kids participate in college athletics each year. Far less become professional athletes. An even smaller number become Olympians- the world’s greatest athletes. Ever since the first Olympics, higher level athletes are typically praised and immortalized for their unique skillset.

Creative and graphic design have elevated the admiration of athletes and sports to its peak. Athletes and teams are often put on a pedestal and treated as above-human. Fans, boosters, and future super-athletes picture their favorite teams and athletes as powerful, extreme and unblemished. In the past few decades, the companies and sports organizations have amped up high-level athletics and high-level graphics to appeal to consumers. They utilize this immortalization to their advantage- to gather fans, to accrue sponsors, to recruit future athletes and to eventually and ideally, gain everlasting legacy.

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7 Ways to Market March Madness

7 Ways to Market March Madness 3Year in and year out, people across the country go crazy for March Madness – the pseudonym for the collegiate basketball tournament that stretches across the final three weeks of March. While it would be easy to pass this off as just another sporting event that comes and goes with the seasons, with that mentality you would miss out on an excellent marketing opportunity.

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Facebook LIVE and Your Business Strategy

Facebook LIVE and Your Business Strategy 3It is predicted that by the year 2020 nearly 79% of all internet traffic will be video based (cisco). With this much online video content, you will need to stand out. What better way is there than to go LIVE! Facebook, Instagram, YouTube, and Periscope are social platforms that currently provide LIVE video services. The social media world is always changing. In order to stay on top, businesses need to utilize these video features. Some companies have gone LIVE featuring product launches, holiday events, behind the scenes footage, and clips of their company culture. If you are just entering the LIVE video community, I believe Facebook LIVE is the best option for your business. It is the best option as it notifies your current Facebook followers that you are LIVE as well as provides you with the opportunity to reach new customers.  Facebook LIVE helps humanize your brand, allows for real time interactions with viewers, and provides memorability. Below are a few key benefits that Facebook LIVE will have on your Business Strategy when implemented properly.

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Act Like a Marketer, Think Like a Customer

Act Like a Marketer, Think Like a Customer 9

 

A true marketer knows there is no end to the marketing process. We are always researching, or rather, grasping at the latest trends, evolving behaviors, and technologies to better understand the dynamic market and product relationship. That’s why the majority of us pack our overnight bags and head off to the largest conventions in the nation – Ad Age Digital Conference, Inbound, Gartner Digital Marketing Convention, Internet Summit, and many, many more. With a hunger to learn, and a living based on keeping up with industry trends, we hope to gain insights that will hopefully help us keep our client’s business growing. However, once we arrive to these conferences, it’s easy to get stressed out by the ‘industry leader’ biased details – “You must add semantic keywords and fresh content to your page and blog posts every day!” or “Always use a structure approach when testing and scaling the best performing ad-imagery, headline, and targeting.” or “IF YOU DON’T HAVE A MARKETING STACK STRATEGY YOUR BUSINESS WILL FAIL”.

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