The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry

With the rise of social media and the massive online followings that celebrities and industry experts can cultivate, influencer marketing has become an increasingly popular advertising strategy over the last several years. This tactic has not only gained traction because it is viable – in many instances, it has been overwhelmingly effective. Continue Reading

3 Strategies To Build Customer Loyalty Like The Big Guys Do

With thousands of brands vying for attention and share of wallet, it is crucial to stay top of mind with your customers. Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. As you can see, customer loyalty is a crucial part of any long-term business strategy.

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