initiate-it RoundUp: October 2017
Marketing techniques and trends are always evolving. From social to SEM, changes are consistently made to make marketing tactics more effective. These changes not only help the marketer but will also help create a better customer experience. Stay in the know each month with the initiate-it RoundUp. Below are the top 5 marketing trends and changes that occurred in October 2017.
Emoji Etiquette in Modern Marketing
In my personal messages, I typically leave emojis out. Emojis can be construed in several ways. They display differently depending on the device. Also, at an elementary level, I believe emojis come across as childish. However, as my friends tease me, not using emojis can be perceived as being old or not hip. While I can handle a few jabs from my friends, I must be more careful when it comes to marketing.
Snapchat: Blending the Line Between Work and Play
If you tell me you’re not familiar with Snapchat, I have to assume you’ve either been living under a rock or have been trapped in a “Get Out” style hypnotic trance. These days, it is everywhere. The parent company of the trendy social media app, Snap (SNAP,) IPO’d last week at $17 per share, soared to as high as $26, and now has a market valuation of 35 billion (CNN Money.) This makes Snapchat worth three times as much as Twitter. As one of the fastest growing mobile apps under the social networking umbrella, Snapchat should be on every marketing directors’ radar.
Snapchat is no longer just for sharing your face with funny filters or recording your drunk friends doing embarrassing things, it’s applications stretch far beyond the founders’ original intent and is well positioned to aid you in your marketing efforts going forward. Below I’ve enumerated five steps to help you do just that.
7 Ways to Market March Madness
Year in and year out, people across the country go crazy for March Madness – the pseudonym for the collegiate basketball tournament that stretches across the final three weeks of March. While it would be easy to pass this off as just another sporting event that comes and goes with the seasons, with that mentality you would miss out on an excellent marketing opportunity.
Facebook LIVE and Your Business Strategy
It is predicted that by the year 2020 nearly 79% of all internet traffic will be video based (cisco). With this much online video content, you will need to stand out. What better way is there than to go LIVE! Facebook, Instagram, YouTube, and Periscope are social platforms that currently provide LIVE video services. The social media world is always changing. In order to stay on top, businesses need to utilize these video features. Some companies have gone LIVE featuring product launches, holiday events, behind the scenes footage, and clips of their company culture. If you are just entering the LIVE video community, I believe Facebook LIVE is the best option for your business. It is the best option as it notifies your current Facebook followers that you are LIVE as well as provides you with the opportunity to reach new customers. Facebook LIVE helps humanize your brand, allows for real time interactions with viewers, and provides memorability. Below are a few key benefits that Facebook LIVE will have on your Business Strategy when implemented properly.