Amazon Spark: Will it Ignite the Flame or Put Out the Fire

Amazon Spark: Will it Ignite the Flame or Put Out the Fire 7Let’s start with a trivia question. What social media platform features mobile usage, image focus, and a scrollable never-ending homepage? If your answer is Instagram, you are incorrect. But I’m talking about Amazon’s recent social creation, Amazon Spark.

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Emoji Etiquette in Modern Marketing

Emoji Etiquette in Modern Marketing 1

In my personal messages, I typically leave emojis out. Emojis can be construed in several ways.  They display differently depending on the device. Also, at an elementary level, I believe emojis come across as childish. However, as my friends tease me, not using emojis can be perceived as being old or not hip. While I can handle a few jabs from my friends, I must be more careful when it comes to marketing.

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6 Ways to Leverage Social Media to Achieve Your Marketing Strategy

6 Ways to Leverage Social Media to Achieve Your Marketing StrategySocial media seems like one of the channels you need to be involved with to keep up in today’s business world. It has extended the power of branding to consumers who can quickly share their thoughts and experiences with your brand, favorable or not. While having a social media presence is important for your business, equally important is how you curate your content and ensure that it aligns with your overall marketing strategy. Assuming you’ve already established your ideal user(s), here are 6 tips on how to leverage social media to benefit your marketing strategy:

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Top 8 Branded Viral Videos and What Makes Them Work

Top 8 Branded Viral Facebook Videos and What Makes Them Work 1

The reasons behind what makes certain videos go viral fall into two important categories – personal response and social response. Viral videos are a huge mark of success in the marketing world because they not only reach an incredibly wide audience, but they resonate with people more than almost any other medium. The personal response is determined mostly by the emotions evoked by the content. It is a psychological process called emotional contagion – one person’s emotions trigger similar emotional responses in others, and thus the contagion spreads as more people share on their social media platforms. The social response comes into play with the desire to connect with other people; be it to share information, to relate to others through a common interest, or to support a cause. This blog looks at 8 branded videos that broke the internet, and provides some insight as to why they worked so well.

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15 Instagram Accounts You NEED to Follow Right NOW!

15 Instagram Accounts You NEED to Follow Right NOW! 33

Need to find inspiration on this dull afternoon? Check out these 15 Instagram accounts that will help you do just that. These accounts include national, local, and personal brands that have perfected social engagement on Instagram. Whether you are looking for creative inspiration or a social strategy to implement, these accounts are great examples of how you should be using the platform.

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Snapchat: Blending the Line Between Work and Play

Snapchat: Blending the Line Between Work and PlayIf you tell me you’re not familiar with Snapchat, I have to assume you’ve either been living under a rock or have been trapped in a “Get Out” style hypnotic trance. These days, it is everywhere. The parent company of the trendy social media app, Snap (SNAP,) IPO’d last week at $17 per share, soared to as high as $26, and now has a market valuation of 35 billion (CNN Money.) This makes Snapchat worth three times as much as Twitter. As one of the fastest growing mobile apps under the social networking umbrella, Snapchat should be on every marketing directors’ radar.

Snapchat is no longer just for sharing your face with funny filters or recording your drunk friends doing embarrassing things, it’s applications stretch far beyond the founders’ original intent and is well positioned to aid you in your marketing efforts going forward. Below I’ve enumerated five steps to help you do just that.

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