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  • The Latest Shake-up With Instagram Hashtags

  • Navigating Seasonal Shifts With Your Marketing Strategy

  • Aligning Sales and Marketing for ABM Success

  • Brew Your Marketing Success

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  • Google U-Turn on Third-Party Cookies

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  • The Hits and Misses in Super Bowl Commercials 2024

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  • What Media Channels Does Your Business Need to be Advertising on in 2024?

  • The Power of Continued Learning for Graphic Designers

  • 5 Irresistible Reasons to Start a Podcast for Your Business

  • 5 Key Aspects to Consider in Your Rebranding Journey

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  • 8 Benefits of Advertising Through College Athletes

  • AI and Graphic Designers – Are We Becoming Obsolete?

  • Redefining the Blue Checkmark

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  • Streaming Services: Embracing the New Age of Personalized Advertising

  • 10 Years of Experience as an Account Executive in Advertising

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  • Navigating the Buyer’s Journey in Today’s Digital Marketing Landscape

  • Unlocking the Power of a Full Digital Marketing Ecosystem

  • Our Digital Marketing Philosophy

  • Google’s Project Magi Is Bringing New AI Features to Search

  • Instagram Reels or TikTok: Which Social Media Giant Wins?

  • Stock Photography – It Isn’t All Bad

  • initiate-it Hits the Road to Present at the 2023 Digital Summit Series

  • Back to the 80s

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  • Holly Jolly Holiday Ads Through the Years

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  • (R)evolutionize Your Business with Digital Media

  • Why Hiring a Marketing Agency is a Powerful Business Move

  • How Hulu Ad Manager is Leveling the Playing Field for Smaller Companies

  • Join initiate-it at Digital Summit 2022

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  • Social Media Tips: How to Help Your Business Generate More Clients

  • Everything You Need to Know About GA4

  • Why Blogs Are Relevant in 2022

  • 4 Myths of Working With an Advertising Agency

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  • Best Practices for your Influencer Campaign

  • Using S.M.A.R.T. Goals To Generate Campaign Ideas

  • Why Having a Social Media Presence is Important

  • Our Favorite Ads of Summer 2022

  • 5 Steps of the Design Thinking Process

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  • How to Integrate Video Into Your Marketing Strategy

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  • What to Expect at Super Bowl LVI – Advertising Trends for 2022

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  • 3 Biggest Challenges of Owning a Business

  • Favorite Winter Holiday Activities in Richmond, VA

  • 10 Questions for 10 Years

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  • The Rise of Hyper-Personalized Advertising and Product Placement

  • Is Your Business Following Digital Privacy Laws?

  • The 2021 Guide to Youtube Ad Formats

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  • 2021 Guide to Web Display Ad Spec Sizes

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  • iOS 14.5 Update – What You Need to Know for Your Facebook Campaigns

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  • Are Social Network Features Really New or Are They Copies from Their Competitors?

  • Apple Search Engine Speculation

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  • Google Chrome’s Third-Party Cookie Removal & What This Means for the Advertising Industry

  • Google Updates You Need To Know

  • Three Things You May Have Missed

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  • Digital Platforms Responding to COVID-19

  • Google Ads Providing Ad Credit to Small and Mid-Sized Businesses

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  • For the Love of White Space

  • A Quick and Easy Guide to Social Media Ad Spec Sizes [Infographic]

  • Traits an Agency Needs to Survive the Next Ten Years

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  • The Benefits of YouTube Ad-Supported Free Movies

  • Changing the Way Brands Interact with Consumers on Social Media

  • Ok Google, How Can I Optimize My PPC Strategy for Voice Search?

  • initiate-it’s Super Bowl Winners & Losers 2019

  • 4 Social Media Podcasts You Should Be Listening to Right Now

  • The Importance of Engaging with Customers on Social Media

  • Creative Outdoor Brand Advertisements

  • How to Create a Successful Marketing Internship Program

  • Most Creative Fashion Ads of 2018

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  • The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry

  • International Women’s Day: Celebrating Women Everywhere

  • Top Ads of the Winter Games

  • Top Feel Good Ads For February

  • 4 Ways to Leverage Social Media at Your Next Conference

  • initiate-it RoundUp: January 2018 Marketing Trends

  • initiate-it’s Super Bowl Winners & Losers 2018

  • Finding Creativity in Anxiety

  • Our Favorite Holiday Activities in the RVA

  • CreativeMornings RVA: House Industries Session Review

  • Top 6 Holiday Campaigns of 2017

  • Top 5 Takeaways from the #ISUM17

  • How Account Management Can Impact Personal Development

  • Is It Time for a Career Change?

  • The Future of Social Media

  • Boo! Does Shock Advertising Really Work?

  • initiate-it RoundUp: October 2017

  • Our Favorite Fall Activities in the RVA

  • How Can You Be a Pioneer? – A CreativeMornings RVA Review

  • Women in Advertising Panel Review

  • Is Your Spooky Landing Page Scaring Away Potential Leads?

  • Top 10 Virginia Berry Farms to Visit this October

  • 5 Creative Things to do in Richmond

  • Observe, Align and Care Compassionately: CreativeMornings RVA

  • Proper Product Placement in Movies and Television

  • Obvious Product Placement in Movies and Television

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  • Amazon Spark: Will it Ignite the Flame or Put Out the Fire

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  • The Great Advertising Shift; What Has Changed and What is Left to Come?

  • 5 Qualities of the Best Account Managers

  • Look Out Millennials, Gen Z is Coming

  • Designed for Sports

  • 5 More Reasons Creative Mornings RVA Is A Must See

  • 6 Ways to Leverage Social Media to Achieve Your Marketing Strategy

  • Our Favorite Summer Days in the RVA

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  • Top 8 Branded Viral Videos and What Makes Them Work

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  • Eat-It: The Best Bites in RVA

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  • 6 Tools to Make Our Jobs Easier

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  • Online Marketing & The Dater: Our Valentine’s Day Special

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  • What is a Digital Ad Strategy and Why Does Your Business Need One?

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  • How to Build a Strategic Marketing Plan 

  • Act Like a Marketer, Think Like a Customer

  • How is the 2016 Presidential Election Reflecting Within our Wallets

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  • Five Years? Yes, Five Years — Really!

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  • Instagram “Stories”: Casual Adaptation or Pure Conceptual Theft?

  • Change is Good

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  • Pokémon Go: A Marketing Evolution

  • Video Done Right- 3 Video Best Practices

  • Does Investment in Social Media Add Up to Measurable ROI?

  • The Center of the Sound

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  • Resolution: Be More Awesome

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  • The Importance of A/B Testing

  • Pinterest for Marketers