Should You be Using a Landing Page?

Should You be Using a Landing Page? 1

If you operate in the digital space and have a web presence, chances are, you know what a landing page is. If you don’t; a landing page is a “standalone web installation distinct from your main website that has been designed for a single focused objective.” You may be asking yourself, “Should I be using one?” While there are exceptions to every rule, in most instances that you are trying to capture leads, I would argue, yes.

If you are debating whether or not to implement a landing page, hopefully the insights below can help you make a decision.

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