Women in Advertising Panel Review

women in advertising

This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.

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5 Creative Things to do in Richmond

5 Creative Things to do in Richmond

In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.

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Observe, Align and Care Compassionately: CreativeMornings RVA

CreativeMornings RVA: Compassion

You learn about compassion in kindergarten, basically. Feel for others pain and help them through it. That basic idea tags along as we grow up but can typically get lost in the folds of our ever-complicated lives.

What role does compassion play in your professional and adult life? Heather Winkle, Vice President of Design at Capitol One, came to CreativeMornings RVA on Friday, September 22, 2017, to speak on compassion as it relates to three life bubbles: Audience, Team, and Self.

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Designed for Sports

Designed for Sports 8Under 500,000 kids participate in college athletics each year. Far less become professional athletes. An even smaller number become Olympians- the world’s greatest athletes. Ever since the first Olympics, higher level athletes are typically praised and immortalized for their unique skillset.

Creative and graphic design have elevated the admiration of athletes and sports to its peak. Athletes and teams are often put on a pedestal and treated as above-human. Fans, boosters, and future super-athletes picture their favorite teams and athletes as powerful, extreme and unblemished. In the past few decades, the companies and sports organizations have amped up high-level athletics and high-level graphics to appeal to consumers. They utilize this immortalization to their advantage- to gather fans, to accrue sponsors, to recruit future athletes and to eventually and ideally, gain everlasting legacy.

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15 Instagram Accounts You NEED to Follow Right NOW!

15 Instagram Accounts You NEED to Follow Right NOW! 33

Need to find inspiration on this dull afternoon? Check out these 15 Instagram accounts that will help you do just that. These accounts include national, local, and personal brands that have perfected social engagement on Instagram. Whether you are looking for creative inspiration or a social strategy to implement, these accounts are great examples of how you should be using the platform.

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Online Marketing & The Dater: Our Valentine’s Day Special

Online Marketing & The Dater: Our Valentine’s Day Special 1As Marketers we must think of how to effectively promote our clients and brands each day. We want to find the best way to reach our target audience while keeping the brand message in mind. For us, this strategy does not end when the work day is complete. We bring this idea into our personal lives when thinking of our online presence.  We often think of how we want others to identify us when posting to Facebook, Twitter, Instagram, and LinkedIn. This same concept can be applied to your dating life. Over the past few years, online dating has become the norm.  With new dating sites and apps emerging each month, there are many sites to join depending on what you are seeking. Options range from Tinder to Bumble, Match to eHarmony, and FarmersOnly to CatholicMatch. These websites all have track records for leading you to the perfect date. Even though these websites differ, there is one thing that each user needs to remember. You MUST market yourself efficiently and effectively to find success in online dating. Below are 4 marketing tips to help you find the perfect Jack to your Rose, Sally to your Harry, or Lorelei to your Luke.

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