4 Ways to Leverage Social Media at Your Next Conference
No matter the industry, conferences are important to continue education. Whether you’re hosting a conference or helping your client with their social media content, it’s key to understand why leveraging social media can increase engagement and brand reach. Continue Reading
Top 5 Takeaways from the #ISUM17
A few of our team members recently attended the 2017 Internet Summit in Raleigh, North Carolina, and walked away with quite a few nuggets of really useful, forward-thinking ideas to incorporate into client business. If you missed the Internet Summit, check out our top five takeaways below. Continue Reading
How Account Management Can Impact Personal Development
I’ve been in an account management role for a few years now, and I’ve started to realize how it’s impacted my growth – not only on a professional level, but on a personal level as well. My favorite thing about being in an account management role is that I have the opportunity to touch all aspects of the business. I’ve experienced challenging conversations, I’m constantly learning from others, and I’m gaining valuable management experience in a growing company. Through all of these aspects, I have become more confident, more efficient, and built stronger communication skills, just to name a few.
5 Qualities of the Best Account Managers
What I have learned from shadowing the initiate-it account management team is that there are 5 very important qualities successful account managers need. From my experience at Initiate-it, I was able to closely relate these important qualities of the account managers with Don Draper (*character from Mad Men). For those of you who have not watched the show, Mad Men centers around when the advertising industry was first flourishing on Madison Avenue. Don Draper, the main character in this show is portrayed as the advertising guru and the ad man that everyone wants to learn from. There is no better ad man than Don Draper. So, for all you advertising fans out there here are the top 5 characteristics of a qualified and successful account manager that I’ve learned so far.
How to Manage Client Expectations
Have you recently landed a new client? If so, then that’s certainly great for your business; on the other hand, it means navigating a new set of client expectations and building a working relationship. When you’re on the same page as your client from the beginning, you can increase the chances of success when it comes to working together, as well as boosting client satisfaction. As you work on managing client expectations, here are some tips to keep in mind.
How to Build a Strategic Marketing Plan
You know you need to market your business to get customers, but there are endless ways to market and so many factors that go into deciding where, when, what, how and to whom! How do you get the most bang for your buck? Setting aside time to plan and create the right marketing strategy makes the most of the money you set aside for marketing. Targeting your efforts also allows you to make the most of your budget and ensures that your campaigns actually reach your intended audience. So, where do you start?