5 Qualities of the Best Account Managers
What I have learned from shadowing the initiate-it account management team is that there are 5 very important qualities successful account managers need. From my experience at Initiate-it, I was able to closely relate these important qualities of the account managers with Don Draper (*character from Mad Men). For those of you who have not watched the show, Mad Men centers around when the advertising industry was first flourishing on Madison Avenue. Don Draper, the main character in this show is portrayed as the advertising guru and the ad man that everyone wants to learn from. There is no better ad man than Don Draper. So, for all you advertising fans out there here are the top 5 characteristics of a qualified and successful account manager that I’ve learned so far.
How to Manage Client Expectations
Have you recently landed a new client? If so, then that’s certainly great for your business; on the other hand, it means navigating a new set of client expectations and building a working relationship. When you’re on the same page as your client from the beginning, you can increase the chances of success when it comes to working together, as well as boosting client satisfaction. As you work on managing client expectations, here are some tips to keep in mind.
How to Build a Strategic Marketing Plan
You know you need to market your business to get customers, but there are endless ways to market and so many factors that go into deciding where, when, what, how and to whom! How do you get the most bang for your buck? Setting aside time to plan and create the right marketing strategy makes the most of the money you set aside for marketing. Targeting your efforts also allows you to make the most of your budget and ensures that your campaigns actually reach your intended audience. So, where do you start?
Act Like a Marketer, Think Like a Customer
A true marketer knows there is no end to the marketing process. We are always researching, or rather, grasping at the latest trends, evolving behaviors, and technologies to better understand the dynamic market and product relationship. That’s why the majority of us pack our overnight bags and head off to the largest conventions in the nation – Ad Age Digital Conference, Inbound, Gartner Digital Marketing Convention, Internet Summit, and many, many more. With a hunger to learn, and a living based on keeping up with industry trends, we hope to gain insights that will hopefully help us keep our client’s business growing. However, once we arrive to these conferences, it’s easy to get stressed out by the ‘industry leader’ biased details – “You must add semantic keywords and fresh content to your page and blog posts every day!” or “Always use a structure approach when testing and scaling the best performing ad-imagery, headline, and targeting.” or “IF YOU DON’T HAVE A MARKETING STACK STRATEGY YOUR BUSINESS WILL FAIL”.
Keeping Up With Your Customers Over the Summer
Ahhh, summer; it’s a favorite time of year for many. The kids are out of school, vacations are being planned, and everything just seems more laid-back. Unfortunately, the lazy days of summer can translate to your business. As parents prepare to have their kids back home from school and rush to plan vacations or other summer outings, they may no longer be captivated by your marketing strategy. That’s why it’s always a good idea to revisit your content marketing goals and strategies before the “summer slump” and make changes as needed.
5 Ways to Build Client Relationships
Your clients are important to your business—so make sure they know it! I’ve been in the business world for a couple of years now and have experienced many different ways to build and maintain client relationships.