Is Your Spooky Landing Page Scaring Away Potential Leads?

Is Your Spooky Landing Page Scaring Away Potential Leads

In today’s marketing environment starting a campaign demands having a landing page. There is currently no better way to facilitate lead generation. Landing pages give people something they need and, in return, you get their information and the chance to create a relationship. While effective, landing pages can still be tricky because of today’s already-skeptical digital audience; people are hesitant to give out their information to just anyone. Is your landing page contributing to these fears? If you are utilizing too many graphics, dull copy and confusing calls to action, like the example above, you most likely are. To help you out, I have identified 5 best practices to adhere to when designing a landing page.

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Emoji Etiquette in Modern Marketing

Emoji Etiquette in Modern Marketing 1

In my personal messages, I typically leave emojis out. Emojis can be construed in several ways.  They display differently depending on the device. Also, at an elementary level, I believe emojis come across as childish. However, as my friends tease me, not using emojis can be perceived as being old or not hip. While I can handle a few jabs from my friends, I must be more careful when it comes to marketing.

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Cyclical Marketing: The Rise and Fall of the Digital Age

Cyclical Marketing: The Rise and Fall of the Digital Age

It’s time to release the Kraken and take a sledgehammer to your digital advertising efforts. That’s right, we’ve come to a tipping point. Just as Nina Simone’s sultry tones once gave way to Rhianna’s moist screeches, digital and social media marketing are soon to be replaced. Not by something new… but by something we’ve seen before.

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7 Ways to Market March Madness

7 Ways to Market March Madness 3Year in and year out, people across the country go crazy for March Madness – the pseudonym for the collegiate basketball tournament that stretches across the final three weeks of March. While it would be easy to pass this off as just another sporting event that comes and goes with the seasons, with that mentality you would miss out on an excellent marketing opportunity.

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Online Marketing & The Dater: Our Valentine’s Day Special

Online Marketing & The Dater: Our Valentine’s Day Special 1As Marketers we must think of how to effectively promote our clients and brands each day. We want to find the best way to reach our target audience while keeping the brand message in mind. For us, this strategy does not end when the work day is complete. We bring this idea into our personal lives when thinking of our online presence.  We often think of how we want others to identify us when posting to Facebook, Twitter, Instagram, and LinkedIn. This same concept can be applied to your dating life. Over the past few years, online dating has become the norm.  With new dating sites and apps emerging each month, there are many sites to join depending on what you are seeking. Options range from Tinder to Bumble, Match to eHarmony, and FarmersOnly to CatholicMatch. These websites all have track records for leading you to the perfect date. Even though these websites differ, there is one thing that each user needs to remember. You MUST market yourself efficiently and effectively to find success in online dating. Below are 4 marketing tips to help you find the perfect Jack to your Rose, Sally to your Harry, or Lorelei to your Luke.

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How to Leverage Your Investment in Social Media

How to Leverage Your Investment in Social

Today, 90% of young adults utilize some form of social media on a daily basis—and that number is only expected to continue rising in the future. It makes sense, then, that businesses are beginning to shift their marketing and advertising budgets to include a greater focus on social media. Still, if you’re relatively unfamiliar with how to use today’s popular social media platforms, you may be wondering how you can successfully leverage social media to make the most of your budget. Here’s some advice that’s sure to help.

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