initiate-it RoundUp: October 2017

 

Marketing techniques and trends are always evolving. From social to SEM, changes are consistently made to make marketing tactics more effective. These changes not only help the marketer but will also help create a better customer experience. Stay in the know each month with the initiate-it RoundUp. Below are the top 5 marketing trends and changes that occurred in October 2017.

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Building An AdWords Search Campaign

Building An Adwords Search Campaign 7

Developing an AdWords Search Campaign can be a challenge. Deciding how much budget to set aside, what keywords to bid on, and which best practices to focus on are just a few of the common questions that people face when considering a search campaign for their business. It can be a bit intimidating, but, if you have the time to dedicate to education and optimization, it can be an extremely powerful marketing channel for your business. If you are just getting started, or even if you’ve been dabbling with PPC for some time, here is some important insider information into what you need to be looking at to be successful. 

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Cyclical Marketing: The Rise and Fall of the Digital Age

Cyclical Marketing: The Rise and Fall of the Digital Age

It’s time to release the Kraken and take a sledgehammer to your digital advertising efforts. That’s right, we’ve come to a tipping point. Just as Nina Simone’s sultry tones once gave way to Rhianna’s moist screeches, digital and social media marketing are soon to be replaced. Not by something new… but by something we’ve seen before.

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What is a Digital Ad Strategy and Why Does Your Business Need One?

What is a Digital Ad Strategy and Why Does Your Business Need One? 2

Today, businesses face greater competition than ever before. And for small- to mid-sized businesses, it can be difficult to compete with larger companies and their loftier marketing and advertising budgets. Fortunately, thanks to the emergence of digital advertising, even the smallest of businesses can their mark. By understanding what a sound digital advertising strategy can do for your business—as well as learning how to build and implement a strategy of your own—you can begin leveraging the endless power of digital marketing to meet your goals.

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Ready to grow your business by giving your prospects the online content they’re looking for?

Here are 5 ways to do it.

Like most business owners, I spend a lot of time thinking about online content. I figure that if I create content that my prospects actually want to read about, I can drive traffic to my website, attract more clients and grow my business.

If you’re thinking around the same issues, here are five things to consider when optimizing your online content strategy. 

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