Emoji Etiquette in Modern Marketing

Emoji Etiquette in Modern Marketing 1

In my personal messages, I typically leave emojis out. Emojis can be construed in several ways.  They display differently depending on the device. Also, at an elementary level, I believe emojis come across as childish. However, as my friends tease me, not using emojis can be perceived as being old or not hip. While I can handle a few jabs from my friends, I must be more careful when it comes to marketing.

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How is the 2016 Presidential Election Reflecting Within our Wallets

 

How is the 2016 Presidential Election Reflecting Within our Wallets

 

The world is undeniably in a different place now than it was in 2012. With recent outbreaks of rioting, terrorism seeping into our cities, and eye-opening displays of police brutality, fear seems to be plaguing most of the minds of the public. Especially in the case of such a divided election, we are highly impressionable, and searching for a leader to rise up and make a change. Along with these fears, there’s a specific, and slightly more trivial fear that creeps up during election season that is specific to us– ‘the advertisers’

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How to Develop a Successful Lead Generation Program

1025-blog-visualWhat elements need to be included in your lead generation program? From content to calls to action, here’s what you need to know if you sell a product or service.

 

 

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5 Metrics You Should Be Using to Build Your Business

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How well is your business really doing? These key performance indicators can give you insight into how you are doing and highlight some areas where improvement is needed

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Five Years? Yes, Five Years — Really!

 Five Years? Yes, Five Years — Really! 4
September 22, 2016, started like any other typical day. I awoke in the morning, followed my normal routine, and drove into the office like I had been doing since 1996, when I graduated from college. I greeted everyone as I typically do, grabbed a cup of coffee and proceeded to my desk to check my social pages for any activity I may have missed during the previous evening. My first stop was LinkedIn. Once I logged in, I immediately saw a message that said “Congratulate Andrew Smith on his 5-year anniversary at Initiate-It.”
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Why You Should Hire a Digital Marketing Agency

Why You Should Hire a Digital Marketing AgencTrend-savvy #digitalmarketing agencies help companies stay competitive and reach customers in innovative ways without overworking the #CMO.

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