How Account Management Can Impact Personal Development
I’ve been in an account management role for a few years now, and I’ve started to realize how it’s impacted my growth – not only on a professional level, but on a personal level as well. My favorite thing about being in an account management role is that I have the opportunity to touch all aspects of the business. I’ve experienced challenging conversations, I’m constantly learning from others, and I’m gaining valuable management experience in a growing company. Through all of these aspects, I have become more confident, more efficient, and built stronger communication skills, just to name a few.
5 Qualities of the Best Account Managers
What I have learned from shadowing the initiate-it account management team is that there are 5 very important qualities successful account managers need. From my experience at Initiate-it, I was able to closely relate these important qualities of the account managers with Don Draper (*character from Mad Men). For those of you who have not watched the show, Mad Men centers around when the advertising industry was first flourishing on Madison Avenue. Don Draper, the main character in this show is portrayed as the advertising guru and the ad man that everyone wants to learn from. There is no better ad man than Don Draper. So, for all you advertising fans out there here are the top 5 characteristics of a qualified and successful account manager that I’ve learned so far.
5 More Reasons Creative Mornings RVA Is A Must See
“Creative Mornings in one word is inspiration…generosity…spontaneous…electric.” For those of you who don’t know, Creative Mornings is a free monthly networking event designed to inspire and challenge your imagination. Located throughout 173 cities around the world, the Creative Mornings community offers a positive experience for those working in a creative field or living a creative life. Last month, we covered the 5 Reasons Creative Mornings is a Must See. This month here are 5 more!
10 Outstanding Digital Marketing Conferences to Attend in 2017
Recently, I came across four statistics that in isolation are impressive, but when read together are truly impactful.
- The average internet user spends two hours on social media networks per day. (Telegraph UK)
- 73% of surveyed consumers found that online content with a strong personality helps to form loyal relationships. (Econsultancy)
- Last year, the average ROI for email campaigns was 4,300%. (Copyblogger)
- 61% of internet users are unlikely to return to a mobile site after a negative 40% will go to a competitor’s site. (MicKinsey & Company)
These four statements present the importance of digital marketing and the need for continuing education in the online space. Staying relevant is predicated on staying informed and up to date on the latest industry trends. Listed below are 10 places you can do just that.
How to Manage Client Expectations
Have you recently landed a new client? If so, then that’s certainly great for your business; on the other hand, it means navigating a new set of client expectations and building a working relationship. When you’re on the same page as your client from the beginning, you can increase the chances of success when it comes to working together, as well as boosting client satisfaction. As you work on managing client expectations, here are some tips to keep in mind.
How to Leverage Your Investment in Social Media
Today, 90% of young adults utilize some form of social media on a daily basis—and that number is only expected to continue rising in the future. It makes sense, then, that businesses are beginning to shift their marketing and advertising budgets to include a greater focus on social media. Still, if you’re relatively unfamiliar with how to use today’s popular social media platforms, you may be wondering how you can successfully leverage social media to make the most of your budget. Here’s some advice that’s sure to help.