Is Your Spooky Landing Page Scaring Away Potential Leads?
In today’s marketing environment starting a campaign demands having a landing page. There is currently no better way to facilitate lead generation. Landing pages give people something they need and, in return, you get their information and the chance to create a relationship. While effective, landing pages can still be tricky because of today’s already-skeptical digital audience; people are hesitant to give out their information to just anyone. Is your landing page contributing to these fears? If you are utilizing too many graphics, dull copy and confusing calls to action, like the example above, you most likely are. To help you out, I have identified 5 best practices to adhere to when designing a landing page.
The Story of Bringing a Traditional Retailer into the Digital Age
Friends, let me tell you a story. It might hit home for many of you, but I promise a happy ending. Imagine if you will, your family has run a successful retail business with multiple locations around the region for over 50 years. This was your dad’s life. He was the guy. Everyone knew him, and his name drew people in. He stood for service and quality. He hand-picked the sales people who were on the floor. He knew them all by name. 50 years, every day he managed this business and he loved it. He knew how to bring the people in. You throw a big sale for Memorial Day and Labor Day. Newspaper and TV are the way to go to reach your audience. Then the internet came, he had a website built because he knew he needed to be online. Then, unfortunately, he died. Along with dealing with his death, now, this business, it’s all up to you.
The Great Advertising Shift; What Has Changed and What is Left to Come?
I wouldn’t consider myself an “old-head,” but I have been in the advertising industry for over 20 years, and have seen it shift dramatically. When I started out, it was a pretty easy gig, as far as I was concerned. A media planner by trade, I’d walk into meetings and only have a handful of advertising options to present; television, radio, print, direct mail, sponsorship, and not much else. In preparation, I would run some basic demographics with the target audience, which was easier than today as well – with audiences being so broad. After exchanging pleasantries with the client, I’d break down the costs of each channel, our expectations of their success, and pitch what we thought would be most effective. There wasn’t much back and forth, and typically the client would sign right there. Today, things are much different.
Designed for Sports
Under 500,000 kids participate in college athletics each year. Far less become professional athletes. An even smaller number become Olympians- the world’s greatest athletes. Ever since the first Olympics, higher level athletes are typically praised and immortalized for their unique skillset.
Creative and graphic design have elevated the admiration of athletes and sports to its peak. Athletes and teams are often put on a pedestal and treated as above-human. Fans, boosters, and future super-athletes picture their favorite teams and athletes as powerful, extreme and unblemished. In the past few decades, the companies and sports organizations have amped up high-level athletics and high-level graphics to appeal to consumers. They utilize this immortalization to their advantage- to gather fans, to accrue sponsors, to recruit future athletes and to eventually and ideally, gain everlasting legacy.
6 Ways to Leverage Social Media to Achieve Your Marketing Strategy
Social media seems like one of the channels you need to be involved with to keep up in today’s business world. It has extended the power of branding to consumers who can quickly share their thoughts and experiences with your brand, favorable or not. While having a social media presence is important for your business, equally important is how you curate your content and ensure that it aligns with your overall marketing strategy. Assuming you’ve already established your ideal user(s), here are 6 tips on how to leverage social media to benefit your marketing strategy:
Cyclical Marketing: The Rise and Fall of the Digital Age
It’s time to release the Kraken and take a sledgehammer to your digital advertising efforts. That’s right, we’ve come to a tipping point. Just as Nina Simone’s sultry tones once gave way to Rhianna’s moist screeches, digital and social media marketing are soon to be replaced. Not by something new… but by something we’ve seen before.