Online Marketing & The Dater: Our Valentine’s Day Special

Online Marketing & The Dater: Our Valentine’s Day Special 1As Marketers we must think of how to effectively promote our clients and brands each day. We want to find the best way to reach our target audience while keeping the brand message in mind. For us, this strategy does not end when the work day is complete. We bring this idea into our personal lives when thinking of our online presence.  We often think of how we want others to identify us when posting to Facebook, Twitter, Instagram, and LinkedIn. This same concept can be applied to your dating life. Over the past few years, online dating has become the norm.  With new dating sites and apps emerging each month, there are many sites to join depending on what you are seeking. Options range from Tinder to Bumble, Match to eHarmony, and FarmersOnly to CatholicMatch. These websites all have track records for leading you to the perfect date. Even though these websites differ, there is one thing that each user needs to remember. You MUST market yourself efficiently and effectively to find success in online dating. Below are 4 marketing tips to help you find the perfect Jack to your Rose, Sally to your Harry, or Lorelei to your Luke.

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5 Email List Marketing Tips for Standing Out in the Inbox

5 Email List Marketing Tips for Standing Out in the Inbo

Gaining skill at creating marketing emails that get opened requires targeting of mailing lists, personalization and testing your audience.

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3 Ways to Grow Your Memberships with Digital Marketing Channels

The truth is that there is no “magic bullet” when it comes to associations actively growing their membership numbers. Most membership organizations use three key indicators to measure trends in overall health: total memberships, new members acquired and members renewed. According to the 2015 Membership Marketing Benchmarking Report, 46% of those surveyed reported an increase, compared to 53% in 2014. Aside from staffing and budgeting, the top challenges that associations are facing are the difficulty in communicating value (33%) and the difficulty in attracting and maintaining younger members (18%). The key to success in both of those areas is to understand that there is no stand-alone marketing channel that can fully support the organization’s goal of continuous growth. You cannot simply stop all traditional forms of acquisition. If door-to-door, direct mail and telephone sales work for your organization, then you should keep doing it, while also implementing a full-scale digital program. The integration of multiple marketing channels working together produces the best results in getting (and keeping) the numbers.

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