5 Creative Things to do in Richmond

5 Creative Things to do in Richmond

In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.

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Amazon Spark: Will it Ignite the Flame or Put Out the Fire

Amazon Spark: Will it Ignite the Flame or Put Out the Fire 7Let’s start with a trivia question. What social media platform features mobile usage, image focus, and a scrollable never-ending homepage? If your answer is Instagram, you are incorrect. But I’m talking about Amazon’s recent social creation, Amazon Spark.

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6 Ways to Leverage Social Media to Achieve Your Marketing Strategy

6 Ways to Leverage Social Media to Achieve Your Marketing StrategySocial media seems like one of the channels you need to be involved with to keep up in today’s business world. It has extended the power of branding to consumers who can quickly share their thoughts and experiences with your brand, favorable or not. While having a social media presence is important for your business, equally important is how you curate your content and ensure that it aligns with your overall marketing strategy. Assuming you’ve already established your ideal user(s), here are 6 tips on how to leverage social media to benefit your marketing strategy:

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Top 8 Branded Viral Videos and What Makes Them Work

Top 8 Branded Viral Facebook Videos and What Makes Them Work 1

The reasons behind what makes certain videos go viral fall into two important categories – personal response and social response. Viral videos are a huge mark of success in the marketing world because they not only reach an incredibly wide audience, but they resonate with people more than almost any other medium. The personal response is determined mostly by the emotions evoked by the content. It is a psychological process called emotional contagion – one person’s emotions trigger similar emotional responses in others, and thus the contagion spreads as more people share on their social media platforms. The social response comes into play with the desire to connect with other people; be it to share information, to relate to others through a common interest, or to support a cause. This blog looks at 8 branded videos that broke the internet, and provides some insight as to why they worked so well.

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7 Ways to Market March Madness

7 Ways to Market March Madness 3Year in and year out, people across the country go crazy for March Madness – the pseudonym for the collegiate basketball tournament that stretches across the final three weeks of March. While it would be easy to pass this off as just another sporting event that comes and goes with the seasons, with that mentality you would miss out on an excellent marketing opportunity.

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Facebook LIVE and Your Business Strategy

Facebook LIVE and Your Business Strategy 3It is predicted that by the year 2020 nearly 79% of all internet traffic will be video based (cisco). With this much online video content, you will need to stand out. What better way is there than to go LIVE! Facebook, Instagram, YouTube, and Periscope are social platforms that currently provide LIVE video services. The social media world is always changing. In order to stay on top, businesses need to utilize these video features. Some companies have gone LIVE featuring product launches, holiday events, behind the scenes footage, and clips of their company culture. If you are just entering the LIVE video community, I believe Facebook LIVE is the best option for your business. It is the best option as it notifies your current Facebook followers that you are LIVE as well as provides you with the opportunity to reach new customers.  Facebook LIVE helps humanize your brand, allows for real time interactions with viewers, and provides memorability. Below are a few key benefits that Facebook LIVE will have on your Business Strategy when implemented properly.

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