The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry
With the rise of social media and the massive online followings that celebrities and industry experts can cultivate, influencer marketing has become an increasingly popular advertising strategy over the last several years. This tactic has not only gained traction because it is viable – in many instances, it has been overwhelmingly effective. Continue Reading
initiate-it RoundUp: January 2018 Marketing Trends
Marketing techniques and trends are always evolving. From social to SEM, changes are consistently made to make marketing tactics more effective. These changes not only help the marketer but will also help create a better customer experience. Stay on top of industry trends each month with initiate-it RoundUp. Below are the top five marketing trends and changes that occurred in January 2018. Continue Reading
Top 6 Holiday Campaigns of 2017
It’s the most wonderful time of the year – the time for holiday ads that make us ugly cry! Take a look below at some of our favorite holiday campaigns of this season. Don’t forget your box of tissues. Continue Reading
The Future of Social Media
Ah, the future. We all want to know it. We want to get a ‘jump on the competition’. We want to ‘be ready’. I get asked all the time, what’s the future of social media? Where is it headed? What will be the next big thing? I’ve been working in social media since social media was born, so I guess I’ve seen the way the tide works and I’m as qualified as anyone to look into the proverbial crystal ball. Right or wrong, here are my thoughts on where the future of social media is headed in the coming years.
5 Creative Things to do in Richmond
In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.
Amazon Spark: Will it Ignite the Flame or Put Out the Fire
Let’s start with a trivia question. What social media platform features mobile usage, image focus, and a scrollable never-ending homepage? If your answer is Instagram, you are incorrect. But I’m talking about Amazon’s recent social creation, Amazon Spark.