Top 6 Holiday Campaigns of 2017

It’s the most wonderful time of the year – the time for holiday ads that make us ugly cry! Take a look below at some of our favorite holiday campaigns of this season. Don’t forget your box of tissues. Continue Reading



The Future of Social Media

The Future of Social Media

Ah, the future. We all want to know it. We want to get a ‘jump on the competition’. We want to ‘be ready’. I get asked all the time, what’s the future of social media? Where is it headed? What will be the next big thing? I’ve been working in social media since social media was born, so I guess I’ve seen the way the tide works and I’m as qualified as anyone to look into the proverbial crystal ball. Right or wrong, here are my thoughts on where the future of social media is headed in the coming years.

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5 Creative Things to do in Richmond

5 Creative Things to do in Richmond

In need of inspiration? Check out our favorite Richmond events & organizations that help us get our creative juices flowing.

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Amazon Spark: Will it Ignite the Flame or Put Out the Fire

Amazon Spark: Will it Ignite the Flame or Put Out the Fire 7Let’s start with a trivia question. What social media platform features mobile usage, image focus, and a scrollable never-ending homepage? If your answer is Instagram, you are incorrect. But I’m talking about Amazon’s recent social creation, Amazon Spark.

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6 Ways to Leverage Social Media to Achieve Your Marketing Strategy

6 Ways to Leverage Social Media to Achieve Your Marketing StrategySocial media seems like one of the channels you need to be involved with to keep up in today’s business world. It has extended the power of branding to consumers who can quickly share their thoughts and experiences with your brand, favorable or not. While having a social media presence is important for your business, equally important is how you curate your content and ensure that it aligns with your overall marketing strategy. Assuming you’ve already established your ideal user(s), here are 6 tips on how to leverage social media to benefit your marketing strategy:

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Top 8 Branded Viral Videos and What Makes Them Work

Top 8 Branded Viral Facebook Videos and What Makes Them Work 1

The reasons behind what makes certain videos go viral fall into two important categories – personal response and social response. Viral videos are a huge mark of success in the marketing world because they not only reach an incredibly wide audience, but they resonate with people more than almost any other medium. The personal response is determined mostly by the emotions evoked by the content. It is a psychological process called emotional contagion – one person’s emotions trigger similar emotional responses in others, and thus the contagion spreads as more people share on their social media platforms. The social response comes into play with the desire to connect with other people; be it to share information, to relate to others through a common interest, or to support a cause. This blog looks at 8 branded videos that broke the internet, and provides some insight as to why they worked so well.

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