The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry

With the rise of social media and the massive online followings that celebrities and industry experts can cultivate, influencer marketing has become an increasingly popular advertising strategy over the last several years. This tactic has not only gained traction because it is viable – in many instances, it has been overwhelmingly effective. Continue Reading



4 Ways to Leverage Social Media at Your Next Conference

4 Ways to Leverage Social Media at Your Next Conference

No matter the industry, conferences are important to continue education. Whether you’re hosting a conference or helping your client with their social media content, it’s key to understand why leveraging social media can increase engagement and brand reach. Continue Reading



Finding Creativity in Anxiety

Finding Anxiety in Creativity

“No one knows what the hell they’re doing.”

That’s how Erin Mahone kicked off last Friday’s CreativeMornings Richmond session.

The topic was “Anxiety.” It was an interesting topic for CreativeMornings and you may be thinking, “How is having anxiety creative?” Continue Reading



How Can You Be a Pioneer? – A CreativeMornings RVA Review

pioneer

I attended the October CreativeMornings’ Richmond session centered around the idea of being a pioneer. Evrim Dogu, the owner of Sub Rosa Bakery, was the guest speaker. For those who don’t know, Sub Rosa Bakery creates its baked goods utilizing a wood-fired oven and ingredients from local farms. Throughout his discussion, Evrim Dogu shared his beliefs on how he has brought the idea of being a pioneer in his work and personal journey.

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Women in Advertising Panel Review

women in advertising

This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.

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