How Account Management Can Impact Personal Development
I’ve been in an account management role for a few years now, and I’ve started to realize how it’s impacted my growth – not only on a professional level, but on a personal level as well. My favorite thing about being in an account management role is that I have the opportunity to touch all aspects of the business. I’ve experienced challenging conversations, I’m constantly learning from others, and I’m gaining valuable management experience in a growing company. Through all of these aspects, I have become more confident, more efficient, and built stronger communication skills, just to name a few.
Our Favorite Fall Activities in the RVA
There is so much to do during the Fall in Richmond. When the weather gets cool, new activities pop up throughout the area. There is something to do for every personality! Below is a list of our favorite fall activities.
Women in Advertising Panel Review
This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.
Should You be Using a Landing Page?
If you operate in the digital space and have a web presence, chances are, you know what a landing page is. If you don’t; a landing page is a “standalone web installation distinct from your main website that has been designed for a single focused objective.” You may be asking yourself, “Should I be using one?” While there are exceptions to every rule, in most instances that you are trying to capture leads, I would argue, yes.
If you are debating whether or not to implement a landing page, hopefully the insights below can help you make a decision.
How to Manage Client Expectations
Have you recently landed a new client? If so, then that’s certainly great for your business; on the other hand, it means navigating a new set of client expectations and building a working relationship. When you’re on the same page as your client from the beginning, you can increase the chances of success when it comes to working together, as well as boosting client satisfaction. As you work on managing client expectations, here are some tips to keep in mind.
How to Build a Strategic Marketing Plan
You know you need to market your business to get customers, but there are endless ways to market and so many factors that go into deciding where, when, what, how and to whom! How do you get the most bang for your buck? Setting aside time to plan and create the right marketing strategy makes the most of the money you set aside for marketing. Targeting your efforts also allows you to make the most of your budget and ensures that your campaigns actually reach your intended audience. So, where do you start?