Women in Advertising Panel Review
This week I attended the Ad Club’s Women in Advertising panel, and I captured many takeaways that I believe will help me in my day-to-day job. The panel consisted of a strong group of women in the advertising industry in Richmond, and I left feeling motivated and inspired to take what I learned and start applying it to my role.
Should You be Using a Landing Page?
If you operate in the digital space and have a web presence, chances are, you know what a landing page is. If you don’t; a landing page is a “standalone web installation distinct from your main website that has been designed for a single focused objective.” You may be asking yourself, “Should I be using one?” While there are exceptions to every rule, in most instances that you are trying to capture leads, I would argue, yes.
If you are debating whether or not to implement a landing page, hopefully the insights below can help you make a decision.
How to Manage Client Expectations
Have you recently landed a new client? If so, then that’s certainly great for your business; on the other hand, it means navigating a new set of client expectations and building a working relationship. When you’re on the same page as your client from the beginning, you can increase the chances of success when it comes to working together, as well as boosting client satisfaction. As you work on managing client expectations, here are some tips to keep in mind.
How to Build a Strategic Marketing Plan
You know you need to market your business to get customers, but there are endless ways to market and so many factors that go into deciding where, when, what, how and to whom! How do you get the most bang for your buck? Setting aside time to plan and create the right marketing strategy makes the most of the money you set aside for marketing. Targeting your efforts also allows you to make the most of your budget and ensures that your campaigns actually reach your intended audience. So, where do you start?
4 Benefits of Social Media Marketing
Social media marketing can help you build your brand, increase your inbound traffic and enhance your customer experience — at little or no cost to you.