initiate-it’s Super Bowl Winners & Losers 2019

super bowl 2019Its that time of year again. Check out our most and least favorite Super Bowl LIII ads! Continue Reading



Get Creative With Your Outdoor Advertising

Outdoor advertising is everywhere. We’re used to it. When you drive on a highway, it would be weird not to see billboards flanking the road. When you’re standing at a bus stop or in the subway, it would be strange not to see the face of your local lawyer or insurance agent on the walls. Does that mean that outdoor advertising is a waste of time? It no longer interrupts our experience and isn’t that the point of advertising? Continue Reading



Top Ads of the Winter Games

winter games ads

Every two years, the world is treated to a spectacle of the greatest athletes alive, sporting, sweating, and striving for glory with their respective countries cheering at their backs. However, athletes are not the only ones competing during these elite international competitions – sponsors and advertisers are in a contest with the ultimate prize being viewers’ attention. Continue Reading



Top Feel Good Ads For February

top feel good ads

It’s Valentine’s Day, which means love is in the air – and all over my screen with some of my favorite emotionally taxing ads. Call them cheesy – they may not be everyone’s heart-shaped box of chocolates – but companies who do this successfully know that emotional appeal helps them relate to their audience and establish a personal connection to their consumers. Continue Reading



initiate-it RoundUp: January 2018 Marketing Trends

initiate-it roundup: January 2018 Marketing TrendsMarketing techniques and trends are always evolving. From social to SEM, changes are consistently made to make marketing tactics more effective. These changes not only help the marketer but will also help create a better customer experience. Stay on top of industry trends each month with initiate-it RoundUp. Below are the top five marketing trends and changes that occurred in January 2018. Continue Reading