Are You Listening?
Social media listening is a form of organic social marketing that consists of monitoring social media platforms to communicate with consumers about a company’s ideas and products. Some may think that this form of advertisement can be a waste of time, but on the contrary, it plays a crucial role in expanding the company’s brand awareness. The impact that social media listening has is way more beneficial to a company, and its consumers than one may expect. Why do you think McDonald’s started selling items off of their breakfast menu all day? Because of Social Media Listening. Continue Reading
Creative Outdoor Brand Advertisements
When it comes to an outdoor brand, like Patagonia or L.L. Bean, there are a lot of creative options for advertising their products. Starting out with traditional outdoor advertising, outdoor brands can put a creative spin on billboards to stand out on the road. Continue Reading
The Delicate Balance of Influencer Marketing and their Relationship in the Advertising Industry
With the rise of social media and the massive online followings that celebrities and industry experts can cultivate, influencer marketing has become an increasingly popular advertising strategy over the last several years. This tactic has not only gained traction because it is viable – in many instances, it has been overwhelmingly effective. Continue Reading
Top Ads of the Winter Games
Every two years, the world is treated to a spectacle of the greatest athletes alive, sporting, sweating, and striving for glory with their respective countries cheering at their backs. However, athletes are not the only ones competing during these elite international competitions – sponsors and advertisers are in a contest with the ultimate prize being viewers’ attention. Continue Reading
Top 6 Holiday Campaigns of 2017
It’s the most wonderful time of the year – the time for holiday ads that make us ugly cry! Take a look below at some of our favorite holiday campaigns of this season. Don’t forget your box of tissues. Continue Reading
The Future of Social Media
Ah, the future. We all want to know it. We want to get a ‘jump on the competition’. We want to ‘be ready’. I get asked all the time, what’s the future of social media? Where is it headed? What will be the next big thing? I’ve been working in social media since social media was born, so I guess I’ve seen the way the tide works and I’m as qualified as anyone to look into the proverbial crystal ball. Right or wrong, here are my thoughts on where the future of social media is headed in the coming years.